What If Killing Twitter Was The Point?
It makes sense.

I have a maxim for you:
If you donāt want to believe something, itās probably true.
Thatās where Iām at with Twitter right now. Elon Musk recently said the company might have to file for bankruptcy. Itās not going well. After a round of sloppy layoffs, high-level executives are quitting. Basic functions are starting to degrade, because they donāt have enough coders.
On the surface, it looks like Elon Musk doesnāt know what heās doing. Heās making rookie mistakes. Thatās undeniably true. Anyone who can read knows that Musk is a terrible boss, with a long history of firing and/or alienating the people he depends on, simply because he likes being cruel.
Maybe that was the point.
Maybe Elon Musk was supposed to buy Twitter and drive it straight into the ground. Maybe none of this was an accident.
I donāt want to believe it, but this explanation makes sense.
Itās not so crazy.
Think about Twitter for a minute. What is it? Itās a platform that allows ordinary people to share information with each other. They can share information about dangerous diseases. They can share information about climate change. They can share information about labor unions and strikes.
Now think about the super rich. What do they want? They want a population of semi-educated, ignorant consumers who do nothing but work all the time and then watch dance videos on their time off. They want everyone to scroll their favorite celebrityās beach photos while quietly hating themselves.
Thatās how they make money.
Super rich people like Elon Musk donāt want a platform where some ordinary person has the same voice and influence they do.
They hate that idea.
So that leaves two options. If youāre super rich, then you can try to turn Twitter into your own tool, or you can break it. Thatās the same logic of a mean kid, by the way. If you canāt have a toy, then nobody can. Theyād rather everyone lose something than one person gain an advantage.
More on that in a minuteā¦
Now:
We know Elonās rich friends put him up to buying Twitter. They egged him on. Those friends include Peter Thiel, a billionaire whoās literally trying to build an underground doomsday bunker in New Zealand.
We also know that Elon didnāt buy Twitter with his own money. He had backing from investors like Prince Alwaleed bin Talal Al Saud, a billionaire from Saudi Arabia and the first Saudi kingās grandson. Multiple politicians and intelligence experts have said this poses a national security risk.
Alwaleed was arrested in 2017 for bribery and extortion.
So, heās not a nice guy.
Heās no friend of democracy.
This is the kind of company Elon keeps. He hangs out with other shady billionaires who seem to want to take over the world.
Maybe the worldās shady billionaires decided they donāt like Twitter so much. Sure, it makes money. It sells ads. Itās also a hotbed of liberal activism. Workers have used it to organize labor unions. Epidemiologists and Covid survivors have used it to challenge the narrative that the pandemic is āover.ā Climate scientists are using it to share accurate information about our pending extinction.
In short, Twitter has been a thorn.
Destroying Twitter probably wasnāt Plan A. No, Plan A was to capture it for fascists and turn it into a tool for spreading hate under the disguise of āfree speech.ā That plan isnāt going so well. Just like every evil control freak with fantasies of world domination, thereās always a backup plan.
Always.
It looks like Elonās backup plan is to bankrupt Twitter. If he canāt scare off all the liberals, all the unions, all the climate activists, then heās going to destroy it. Nobody will be able to use Twitter anymore.
Who does that hurt more?
It hurts us.
Sure, itāll embarrass Elon Musk. It wonāt necessarily ruin him, though, not if he can play the countryās financial laws to his favor. Heās been doing that his entire life. Itās probably the only thing heās good at it.
When you think about it, bankrupting Twitter is actually kinda brilliant if a bunch of other billionaires are going to bail you out.
Itās a smart play.
Itās incredibly Machiavellian.
Think about the real story here. Elon Musk is still worth nearly $200 billion. Heās using other peopleās money to play with one of the worldās most important venues of public discourse.
Breaking it wonāt hurt him at all.
Elon Musk could set all of his companies on fire right now, sell his stocks, and then live comfortably for the rest of his life on a private island. Thereās literally one reason he hasnāt done that yet.
He would get bored.
Elon Musk isnāt doing any of this for the money. In his own perverse way, he finds all of this highly entertaining.
Heās having a blast. Heās having fun in the only way that miserable rich white guys can have fun, by making other people miserable.
He loves this.
Say what you will about Twitter. Sure, you can spend too much time on there fighting with trolls. It can mess with your mental health. On the other hand, millions of decent human beings use Twitter to share information and organize. They use Twitter to build support networks. This app has helped a lot of us stay informed outside the loop of traditional mainstream media.
If Elon does manage to destroy Twitter, itāll be missed. Itās not easy to create and maintain a network like that.
It requires huge resources.
Killing Twitter doesnāt really hurt corporations. They can always advertise somewhere else. Itās going to be harder to recreate the networks that activists and journalists use to fight for the planet, and human rights.
Itās not hopeless.
If Twitter dies, other platforms can rise up in its place. Thereās Mastodon. If I were you, I wouldnāt leave Twitter just yet, but Iād definitely be getting on these other platforms. We need to be ready. Things are happening fast. Iām not sure anyone can predict exactly whatās going to happen with Twitter. Elon Musk himself isnāt acting like a very stable guy right now.
Killing Twitter wonāt hurt him.
Heās secretly enjoying it.
There is a painful need right now for a serious alternative to twitter. I am noodling away on my own blog article about what exactly is needed. When it is ready I will lay it in Jessica's comment box. Will she allow it?
I think Elon Musk knew exactly what he was doing. Everything you write, I've suspected all along. Great insights.